HotelsDirect Booking Win-Back Campaigner
Claws back OTA commission dollars by converting borrowed guests into owned relationships.
The work todayWhere the friction starts
Hotels teams lose time and context when this work depends on inboxes, portal hopping, spreadsheets and individual memory.
The workflow is fragmented across systems and people, creating coordination load, inconsistent handoffs and late exceptions.
The intended improvementMore room for your expertise
Claws back OTA commission dollars by converting borrowed guests into owned relationships.
An intended benefit from the solution library. Validate it against your own process before implementation.
What this could look like
These illustrative stages describe a possible setup. They are not active capabilities or confirmed connections to your business.
Gather the request
Identifies past guests who booked through OTAs from stay records.
Prepare the information
Drafts personalized direct-booking offers with member rates and perks that beat the OTA price.
Human approvalHuman review
Marketing approves segments, offers, and creative.
Approved next action
Runs the campaign, tracks direct conversions, and grows the first-party list.
Adapt this idea to my business